2020 with corona logo1/22/2024 And I think our introduction of Corona Hard Seltzer is a great example of leveraging a tremendously strong brand into a new category.” “The consumer certainly enjoys the refreshment characteristics of this particular category. We believe the refreshment attributes of seltzer, combined with a halo effect of the Corona brand, which remains one of the most loved beer brands, provides an opportunity to build one of the strongest hard seltzer brands in our industry.” Long-term potential of Corona Hard Seltzer? Įnthused by the success of Corona Hard Seltzer, Newlands says earlier predictions for the potential hard seltzer category could turn out to be underestimates. “We're also seeing high Hispanic penetration rates for the brand versus other hard seltzers, which we believe will be a key growth driver going forward and a major point of differentiation within the fast-growing demographic in this country. “As expected, the brand name Corona drove extremely good trial of Corona Hard Seltzer, and the great taste profile is driving a repeat purchase intent of almost 80%, which exceeded our expectations. ![]() “One of the highlights of the quarter was the successful launch of Corona Hard Seltzer,” said Newlands in the company’s Q1 earnings call this week. While hard hitter White Claw enjoys an almost 60% market share in the US, it’s had several years to build up that position. #ReachForSTZ /AzDN30nfHy- Constellation Brands July 1, 2020 The successful launch of Corona Hard Seltzer was among our highlights of Q1, as it’s already the #4 hard seltzer brand in the U.S. The halo effect of the Corona brandĬorona Hard Seltzer has become the #4 hard seltzer brand and recently achieved IRI market share of almost 6% in the US seltzer market. The 4.5% ABV hard seltzer comes in four flavors: tropical lime, mango, cherry and blackberry lime.Ĭonstellation Brands’ CEO Bill Newlands credits Corona’s existing beer brand equity as the reason for Corona Hard Seltzer's successful launch. Packaging & Packing Materials, ContainersĬonstellation Brands launched Corona Hard Seltzer launched in the spring, backed by a $40m marketing push – its biggest-ever single brand investment.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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